1. WHAT INFORMATION WE COLLECT

Information You Provide to Us

There are cases where My Pet Pulse may ask you for personally-identifiable information to process and fulfill online transactions (such as digital guides or merchandise), email newsletter registrations, site memberships, customer service inquiries, and sweepstakes participation. This information may include your name, mailing address, email address, username, password, and payment information (card details and billing address). To provide you with content, blog updates, and offers specifically targeted to your needs, we may also ask you about your interests, including the health and species of your pets.

What we do NOT collect: We do not collect sensitive personal information such as social security numbers, driver’s license numbers, medical history, race, ethnicity, precise geo-location, employment-related information, education information, or biometrics.

Information We Collect From Other Sources

In order to enhance our ability to provide relevant pet care marketing, offers, and services to you, My Pet Pulse may obtain information about you—such as postal and email addresses—from other sources, including public databases, joint marketing partners, data providers, and other reputable third parties.

Information We Collect Automatically Through Cookies and Similar Technologies

My Pet Pulse uses tracking tools like browser cookies and web beacons to automatically collect information about how you interact with our Site and Services across various devices over time.

• Tailored Experience: Cookies allow us to customize the Site to better match your pet-related interests and preferences.

• Functionality: Cookies ensure that information like your shopping cart or site login is maintained as you browse.

You can configure your browser to reject cookies or notify you when a cookie is being sent. You may also manually delete all cookie files from your device. However, please note that disabling cookies may limit your ability to use certain features of the Site.

Log Data and IP Addresses

We automatically collect non-personally-identifiable information regarding your use of My Pet Pulse, such as the domain from which you access the Internet (e.g., Google.com), the date and time of your visit, and the address of the website that referred you to us. This information is not linked to your personal identity. We use this data to analyze trends, administer the site, track user movement within the site, and gather broad demographic information. My Pet Pulse may aggregate this data and share it with business partners, sponsors, and third parties to improve our content.

Information Imported from Social Networks

When you choose to interact with My Pet Pulse through social media, your interactions typically allow those Social Networks to collect information such as “Likes,” profile details, or the fact that you viewed our content. Social Networks may collect information about you through digital cookies and other tracking mechanisms, even when you are not directly interacting with their apps. We encourage you to review the privacy policies and sharing choices of any Social Network connected to our Services

How We Use the Information We Collect

My Pet Pulse uses the information we collect or receive (either alone or in combination with other data) for the following purposes:

• To Fulfill Your Requests: We use your information to respond to your inquiries and fulfill your requests, such as providing access to our Services, delivering digital products or guides you have ordered, and responding to feedback or questions regarding our pet care content and services.

• To Communicate with You: We send administrative information to you, including invoices, order confirmations, renewal notices, and updates regarding our Services, Site, or changes to our terms, conditions, and policies.

• Marketing and Newsletters: We send marketing communications and newsletters that we believe may be of interest to you, including via email, in compliance with applicable laws and in accordance with your preferences. You may opt-out of these communications at any time.

• Legal Protection and Safety: We may disclose your information to third parties when we have reason to believe that such disclosure is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) My Pet Pulse’s rights or property, our community members, or any other party that could be harmed by such activities.

• Business Operations and Growth: We use data for our internal business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new content or products, enhancing and modifying our Site and Services, identifying usage trends, and determining the effectiveness of our promotional campaigns.

• Legal Compliance: We will disclose your information to third parties when we believe in good faith that the law, a court order, or a legal process requires it.

• Business Transfers: We may transfer your information to successors or affiliates in the event of a merger, sale of assets, or reorganization of our business assets.

• As Disclosed at Collection: We may use your information for other specific reasons that we will describe to you at the point where the information is collected.

3. HOW WE SHARE YOUR INFORMATION

Disclosure of Your Personal Information

My Pet Pulse may disclose your personal information to the following categories of recipients and for the reasons described below:

• Service Providers: In order to provide our Services to you, we disclose information to contracted third parties and service provider partners who perform functions on our behalf. This includes:

  • Cloud Hosting Providers: For secure data storage and processing (e.g., AWS, Google Cloud).

  • Communications Providers: To process your inquiries and manage our email newsletters (e.g., Mailchimp, Beehiiv).

  • Fulfillment Providers: If you purchase digital or physical products, to manage access or shipping.

• Payment Processors: When you make a purchase directly with My Pet Pulse, your billing information is collected and processed directly by our payment processors (such as Stripe or PayPal). My Pet Pulse never receives or stores your full credit card information. Our partners are committed to complying with the Payment Card Industry Data Security Standard (PCI-DSS).

• Marketing and Commercial Partners: We may share your name and mailing address with carefully screened third-party partners who offer products or services that we believe may be of interest to our readers. We may also share information with commercial partners to assist us in finding relevant leads and improving our service offerings.

• User Content: If you choose to submit content to our Site (e.g., leaving a comment on a blog post or communicating with our editorial staff), your name, screen name, and any other information you provide may be published and visible to other users.

• Compliance with Laws: We may disclose information where we are legally required to do so to comply with applicable laws, governmental requests, judicial proceedings, court orders, or legal processes (including meeting national security or law enforcement requirements).

• Vital Interests and Legal Rights: We may disclose information to investigate, prevent, or take action regarding illegal activities, suspected fraud, potential threats to the safety of any person, or violations of our Terms of Use or this Privacy Policy.

• Business Transfers: We may share or transfer information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business. In such cases, the buyer must adhere to the commitments made in this Privacy Policy.

• Sponsor and Advertiser Partners: We may share the email addresses of contest or sweepstakes entrants with the respective content sponsors.

• Advertising: * Ad Networks: My Pet Pulse may be affiliated with third-party advertising networks (such as Raptive, Mediavine, or Google AdSense) for the purpose of placing ads on the Site. These partners collect and use certain data for advertising purposes. You can learn more about how our advertising partners use data by visiting their respective privacy statements.

  • Google Analytics: We use Google Analytics to analyze website traffic. Google Analytics gathers information via cookies to create reports about website usage. You can view Google’s privacy policy here: https://policies.google.com/privacy.

• Consent: We may share your information with any other person or entity provided we have obtained your explicit consent.

4. HOW YOU CAN ACCESS AND CONTROL THE INFORMATION WE COLLECT

To remove or change your contact information in our database, or to opt-out of receiving future mailings or other communications, please use one of the following methods:

• Opting-Out of Emails: All of our email newsletters contain an "UNSUBSCRIBE" link at the bottom of the message. Simply click that link to be automatically removed from our mailing list. Alternatively, you may manage your preferences or request removal by emailing our team at info@mypetpulse.co.

• Opting-Out of Postal Direct Mail Marketing: If you receive marketing materials via postal mail and wish to unsubscribe, please email info@mypetpulse.co. To help us identify your record, please provide the exact name and address as it appears on the mailing label.

• Opting-Out of Third-Party Sharing: If you prefer that your personal information not be shared with third-party partners for marketing purposes, please send a request to info@mypetpulse.co. We will process your request in accordance with applicable privacy laws.

• Turning Off Tracking Technologies: You can configure your browser to warn you each time a cookie is being sent or to turn off cookies entirely through your browser settings. Since every browser is different, please consult your browser’s "Help" menu for instructions. You can also learn more about managing online advertising preferences by visiting Network Advertising Initiative.

  • Note: Disabling advertising cookies does not mean you will see no ads; it simply means the ads will no longer be tailored to your specific interests.

• General Inquiries and Data Removal: For any other questions, information requests, or to request the total removal of your name and data from our database, please use the "Contact Us" form on our Site or email us directly at info@mypetpulse.co.

5. CHILDREN

My Pet Pulse is not directed at individuals under thirteen (13) years of age. My Pet Pulse does not knowingly or intentionally collect any personally-identifiable information from such individuals. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records immediately.

6. SECURITY

1. Security of Information

The importance of security for all personally-identifiable information associated with our users and members is of utmost concern to us. Unfortunately, no data transmission over the Internet can be guaranteed to be secure. As a result, while we strive to protect your personally-identifiable information, My Pet Pulse cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your personally-identifiable information, we will take reasonable efforts to ensure its security on our systems.

2. California Residents (CCPA/CPRA Rights)

The California Consumer Privacy Act (CCPA) provides our customers who are California residents with certain rights relating to their personal data. California residents may contact us at any time to exercise the following rights:

1. To opt-out of allowing us to sell or share their personal information.

2. To require that we delete their personal information from our marketing archives.

3. To receive a disclosure of how we have used and shared their personal information.

If you are a California resident and wish to exercise any of your rights under the CCPA, please send a request to: info@mypetpulse.co.

Our Commitment to CCPA:

• Verification: We will verify your identity before processing requests to protect your data.

• Response Time: We endeavor to respond within 45 days.

• No Discrimination: We will not discriminate against you (e.g., deny service or change prices) for exercising your privacy rights.

• Data Portability: Upon request, we will provide your data in a readily usable format.

3. Terms and Conditions of Use

Introduction

These Terms and Conditions (“Terms”) govern your use of the My Pet Pulse website. Please read them carefully. By using the Site, you indicate your agreement to be bound by these Terms. My Pet Pulse may revise these Terms at any time by updating this page.

Use of Material

The contents of this Site, including text, graphics, images, and videos (“Material”), are owned by My Pet Pulse or its service providers and are protected by United States and international intellectual property laws. Unauthorized use of the Material may violate copyright and trademark laws. You may not sell, modify, or reproduce our Material for any public or commercial purpose.

Site Use Rules

• General Rules: You may not use the Site to transmit or store material that violates any law, infringes on intellectual property, or is defamatory, obscene, or hateful.

• Security Rules: You are prohibited from violating or attempting to violate the security of the Site, including accessing unauthorized data, probing system vulnerabilities, or introducing viruses/spam.

Linking to My Pet Pulse

We welcome links to our Site, provided the link does not:

1. Frame our content or create a border environment around the Site.

2. Imply that My Pet Pulse endorses your products or services.

3. Present false information about our Site.

4. Use our logos without prior written permission.

Purchases from the Site

• Prices: All prices are in U.S. dollars. Prices are subject to change without notice.

• Shipments & Returns: We accept returns/exchanges for physical products (if applicable) minus shipping costs, unless the product was damaged upon arrival. For inquiries, contact info@mypetpulse.co.

• Liability: My Pet Pulse is not responsible for credit card interceptions or misuse of your information transmitted over the internet by third parties.

Liability Disclaimers

The Material on My Pet Pulse is provided for informational purposes only and does not constitute professional veterinary advice.

• The Site and Material are provided on an “as is” basis without any warranties.

• We do not warrant that the Site will operate error-free or that our servers are free of viruses.

• Use of the Site and its Material is at your own risk.

Limitation of Liability

In no event shall My Pet Pulse or its partners be liable for any damages (including, without limitation, incidental or consequential damages, lost profits, or business interruption) resulting from the use or inability to use the Site, whether based on warranty, contract, or any other legal theory.

Termination

My Pet Pulse reserves the right, at its sole discretion, to immediately terminate your access to the Site or services at any time, with or without cause, especially in cases of fraudulent activity or violation of these Terms.

General & Governing Law

My Pet Pulse makes no claims that the Materials are appropriate outside of the United States. If you access the Site from outside the U.S., you do so at your own risk. These Terms are governed by the internal substantive laws of the United States, and any disputes shall be resolved in the appropriate state or federal courts.

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